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Joe Bonamassa.

Blues-rock icon Joe Bonamassa returned in 2025 with Breakthrough, a studio album that pushes his sound forward while staying rooted in the blues traditions that built his career.

What & why?

Blues-rock icon Joe Bonamassa returned in 2025 with Breakthrough, a studio album that pushes his sound forward while staying rooted in the blues traditions that built his career.

Produced by longtime collaborator Kevin Shirley, the album was recorded across several renowned studios including Black Rock Studios in Santorini, Ocean Way Nashville and Sunset Sound in Los Angeles. The 10-track record blends blues, rock, funk and soul influences while showcasing Bonamassa’s unmistakable guitar work and songwriting.

Joe Bonamassa’s label J&R Adventures partnered with Artone to coordinate the album’s production and European and UK promotional rollout. Through its network of services, Artone coordinated vinyl production, distribution and PR across key European and UK markets to ensure strong visibility for the release.

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#1 Jazz/Blues Album Charts UK

Multiple cover stories in EU press

Top 5 album in multiple EU territories

IDEA / CATALOGUE

Artone Label Group

Music On Vinyl

PRODUCTION DEVELOPMENT

Artone Label Group

Music On Vinyl

PRODUCTION

Record Industry

StyleMathôt

Artone Label Group

D2C INFRASTRUCTURE

Townsend

Proper e-Commerce

Bertus e-Commerce

PROMO & MARKETING

Artone Label Group

V2 promo services

SALES & DISTRIBUTION

Bertus

Proper

Townsend

REPORTING

Bertus

Proper

Townsend

Services.

Unmatched physical distribution, powered by scale, experience and local expertise.

D2C infrastructure

Global Reach, Local Knowledge

Townsend and Bertus e-Commerce

Selling all configurations in bundles and separately.

promo & marketing

Global Reach, Local Knowledge

Artone Label Group and V2 promo services

Coordinating the promotional rollout across European and UK media via a central Project Manager within Artone working together with V2 Benelux, who handled promotion in the Benelux and the Nordics and Mascot Records handling the rest of mainland Europe and the UK, supporting the album’s visibility through press coverage, interviews and editorial features.

Reporting

Global Reach, Local Knowledge

Bertus

Production

Global Reach, Local Knowledge

Record Industry and StyleMathôt

Production of the vinyl in Transparent Blue Marble, ensuring high-quality pressings for the global market.

Sales & distribution

Global Reach, Local Knowledge

Bertus and Proper Distribution

Distribution of the vinyl and CD throughout Europe by Bertus. UK and Ireland by Proper Distribution.

Get in contact.

If you’re a label, distributor, artist or rightsholder, our team can help you scale production, distribution and catalogue projects across Europe.   Tell us what you’re working on and we’ll explore how our network can support you.

Get in contact

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