Kaiser Chiefs.

Almost two decades into their career, Kaiser Chiefs have proven themselves to be mainstay titans of the British indie rock scene. With a vast back-catalogue of stadium anthems, the band released their aptly titled eighth studio album, Kaiser Chiefs’ Easy Eighth Album, in March 2024.

The physical and digital setup of the release was coordinated in close cooperation with V2 Records, who managed the multi-format rollout. To cater to the band's loyal fanbase and vinyl collectors, a wide array of high-quality physical editions were produced at Record Industry. This included standard black vinyl, a variety of striking colored variants—such as transparent yellow and blue marble.

The campaign's promotion was fiercely driven by a string of successful singles, including "How 2 Dance" and the Nile Rodgers co-written "Feeling Alright," which effectively showcased the album's fresh, pop-funk infused sound. This setup was further amplified by a massive UK headline tour, including two high-profile London shows at Troxy and Flippers Roller Boogie Palace, which kept the momentum going right through the release window.

Distribution was strategically split between major retail, independent record stores, and a direct-to-consumer push via Townsend. The band’s dedicated e-commerce store offered exclusive merchandise bundles, signed CDs, and cassettes directly to the fans, maximizing frontline engagement.