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Artist & Label Services.

We offer creators and rightsholders a single trusted partner who connects the dots, from product creation to manufacturing, sales & distribution, B2B & D2C capabilities and promotion and marketing services an end-to-end solution for those who want to focus on creating!

Strategic support.

We provide strategic support for artists and labels, including release planning, A&R, digital distribution, and long-term development through our dedicated in-house teams. Leveraging our in-house labels—Music On Vinyl, Music On CD, Proper Records and V2 Records—part of the Artone Label Group, we offer tailored artist and label solutions, including promotional services in select territories. Our comprehensive infrastructure, industry expertise, and proactive approach empowers artists and labels to achieve sustainable growth.

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Why Artone?

We combine strategic expertise, in-house capabilities, and a connected European network to support artists and labels at every stage.

Strategic support for artists & labels

From concept and product development to, promotion, marketing and distribution - including digital servicing

Worldwide network with boots on the ground in all prime markets

Promotion and marketing services on a territory-by-territory basis

All services integrated into the Artone ecosystem

Your personal Product manager included

Our inhouse labels.

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V2 Records

V2 Records was founded by Richard Branson in 1997 as part of the V2 International group. In 2007, V2 Records Benelux became an independent company and is now part of the Artone group. With offices in the Netherlands, Belgium, France, and Germany, V2 offers artist and label services, including press, digital, radio, and local promotional expertise. With vast global campaign experience from working with artists like Kaiser Chiefs, Razorlight, Temples, Heather Nova, Gabriella Cilmi, and many more, V2 Records is at the forefront of putting artists in the spotlight.

Music On Vinyl

Established in 2009, Music On Vinyl is one of the largest “vinyl only” labels in the world.

We are committed to the highest standards of audiophile grade pressings, where pristine sound reproduction and sleeve quality are paramount. We are constantly looking to expand our catalogue, and no genre is too outlandish for us.

Proper Records

Founded by Malcolm Mill, Proper Records has gained a reputation for its vinyl reissue series, bringing classic albums back into circulation for a new generation of music lovers. The series focuses on iconic albums across genres and eras, with high-quality 180gm pressings sourced from original masters and faithfully reproduced artwork. Proper Records' commitment to quality has made it a favourite among collectors, and the label continues to expand its catalogue with new titles each month.

We can make it happen.

With decades of market intelligence and strong expertise, we turn opportunities into efficient projects where artists and labels choose the model that fits them best.
Once approved, we move your record into production and lock in the ideal release date.

And when it’s time to make noise, we drive powerful fan‑focused marketing — spanning social, press, digital and radio — to cut through the flood of new music.

Together, we make it happen.

Our services

The Model
Whether you’re an independent artist, a label or rightsholder, you can choose the model that works best for your product. From traditional record deals and joint venture partnerships to full familiar record deal to a joint venture to full production outsourcing, we provide support from studio to release, and every step in between. Together we add the missing piece to complete the puzzle.
Title & Format Selection
Based on our experience and decades worth of market data, we can help identify what the opportunities are and turn them into reliable, cost-effective solutions.
Product Development
Our development team works closely with our pressing plant, to help you choose the perfect packaging - providing assistance with everything from mastering and design, to selecting the right materials.
Manufacturing Process
Once all production elements are in place, manufacturing will be scheduled and we can establish a release date, in close collaboration with the artist and label.
Marketing & Promotion
With the enormous amount of new music being released, it is crucial to get the right exposure for your music. From running a fan-driven social media campaign to getting press, digital, and radio visibility, we can help you execute effective marketing and publicity campaigns.
Release Set Up
Setting up the record is a crucial part of the process. From initial planning and pre-sale, to promo and marketing, and the moment the albums drops. We ensure you are ready for that vital first week of sales and ready to hit the charts.

The Model
Whether you’re an independent artist, a label or rightsholder, you can choose the model that works best for your product. From traditional record deals and joint venture partnerships to full familiar record deal to a joint venture to full production outsourcing, we provide support from studio to release, and every step in between. Together we add the missing piece to complete the puzzle.
Title & Format Selection
Based on our experience and decades worth of market data, we can help identify what the opportunities are and turn them into reliable, cost-effective solutions.
Product Development
Our development team works closely with our pressing plant, to help you choose the perfect packaging - providing assistance with everything from mastering and design, to selecting the right materials.
Manufacturing Process
Once all production elements are in place, manufacturing will be scheduled and we can establish a release date, in close collaboration with the artist and label.
Marketing & Promotion
With the enormous amount of new music being released, it is crucial to get the right exposure for your music. From running a fan-driven social media campaign to getting press, digital, and radio visibility, we can help you execute effective marketing and publicity campaigns.
Release Set Up
Setting up the record is a crucial part of the process. From initial planning and pre-sale, to promo and marketing, and the moment the albums drops. We ensure you are ready for that vital first week of sales and ready to hit the charts.

The Model
Whether you’re an independent artist, a label or rightsholder, you can choose the model that works best for your product. From traditional record deals and joint venture partnerships to full familiar record deal to a joint venture to full production outsourcing, we provide support from studio to release, and every step in between. Together we add the missing piece to complete the puzzle.
Title & Format Selection
Based on our experience and decades worth of market data, we can help identify what the opportunities are and turn them into reliable, cost-effective solutions.
Product Development
Our development team works closely with our pressing plant, to help you choose the perfect packaging - providing assistance with everything from mastering and design, to selecting the right materials.
Manufacturing Process
Once all production elements are in place, manufacturing will be scheduled and we can establish a release date, in close collaboration with the artist and label.
Marketing & Promotion
With the enormous amount of new music being released, it is crucial to get the right exposure for your music. From running a fan-driven social media campaign to getting press, digital, and radio visibility, we can help you execute effective marketing and publicity campaigns.
Release Set Up
Setting up the record is a crucial part of the process. From initial planning and pre-sale, to promo and marketing, and the moment the albums drops. We ensure you are ready for that vital first week of sales and ready to hit the charts.

Start now.

If you’re a label, distributor, artist or rightsholder, our team is here to help you produce, promote and support your record across Europe Tell us what you’re working on, and together we’ll explore how our one-stop-shop network can best support you.

Get in contact

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Address

Akeleibaan 59

2908 KA

Capelle aan den IJssel

The Netherlands

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