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D2C Services.

Townsend is a full-service D2C partner for music. From webstore to warehouse, we handle everything under one roof - with domestic fulfilment centres in the UK, EU, US and Australia delivering a seamless global service.

Built for music.
Proven at scale.

Operating over 1,000 music and merchandise stores, we support artists at every level, from global superstars to breaking talent.

We specialise in chart-eligible strategy: bundle-only products, pre-order for access, ticket upsells, competitions and release-week exclusives that drive chart positions and deepen fan engagement. With chart-eligible stores spanning 18 countries, we create chart success across Europe and key international markets.

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Why Artone?

Our D2C platform was built specifically for music retail.

Full-service D2C partner - webstore, warehouse, marketing and customer service, all in-house

From storefront to shipping with real-time sales monitoring and reporting

Chart eligible in 18 countries - proven strategies that deliver chart-topping results

Bundles, exclusives and high-end sales strategies tailored to each release

Shop quickly and easily in local currencies & languages

Dedicated in-house Customer service team embedded in the music community

Chart eligible countries.

UK, USA, Canada, Germany, France, Austria, Netherlands, Ireland, Sweden, Denmark, Australia, New Zealand, Belgium, Italy, Spain, Switzerland, Finland, Poland

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Townsend global reach.

Townsend is a truly global D2C partner, with UK, EU, US, and AU fulfillment centers providing seamless worldwide service. We offer multi-currency payments (GBP, USD, EUR) and shopping in Dutch, Spanish, French, Italian and German. Local payment options ensure a seamless checkout experience for global customers

What makes Townsend different

Our experienced team of account managers are there for you, helping to set up your store and start your pre-orders. Equipped with design tools we can help create campaign ready merchandise visuals and can develop custom designs from scratch to bring your vision to life … and start your pre-orders.

Our services

Purpose Built Platform
Our D2C platform was built specifically for music retail - not adapted from generic ecommerce platforms. Pre-orders, music & merch bundles, exclusive variants, campaign countdowns and chart-eligible configurations are native features, not bolt-ons. That’s over 15 years of music retail expertise built into every feature.
Easy Setup, Full Service
From store setup to fan engagement, logistics to marketing, finance to customer service - our team handles it all. Artists and labels get enterprise-level D2C capability without building their own infrastructure or hiring specialist staff.
Chart Eligible Countries
We are chart eligible for physical and digital releases in:the UK, USA, Canada, Germany, Austria, Netherlands, Ireland, Australia, New Zealand, Belgium, Italy, Spain, and Switzerland. And for physical only in France, Sweden, Denmark, Finland and Poland.
E-commerce & Email Marketing
Our in-house marketing team builds tailored e-commerce strategies around each release. Combined with our CRM infrastructure and affiliate platform, we turn fan interest into sales and one-time buyers into repeat customers.
Digital Marketing
Townsend connects your store with Facebook, Instagram, Google shopping, YouTube Merch Shelf and CRM platforms, expanding reach and converting fans across every channel.
Analytics & Reports
Real-time backend access to sales, stock and performance data. Custom reporting gives you the insights to stay in control and maximise every release.

Purpose Built Platform
Our D2C platform was built specifically for music retail - not adapted from generic ecommerce platforms. Pre-orders, music & merch bundles, exclusive variants, campaign countdowns and chart-eligible configurations are native features, not bolt-ons. That’s over 15 years of music retail expertise built into every feature.
Easy Setup, Full Service
From store setup to fan engagement, logistics to marketing, finance to customer service - our team handles it all. Artists and labels get enterprise-level D2C capability without building their own infrastructure or hiring specialist staff.
Chart Eligible Countries
We are chart eligible for physical and digital releases in:the UK, USA, Canada, Germany, Austria, Netherlands, Ireland, Australia, New Zealand, Belgium, Italy, Spain, and Switzerland. And for physical only in France, Sweden, Denmark, Finland and Poland.
E-commerce & Email Marketing
Our in-house marketing team builds tailored e-commerce strategies around each release. Combined with our CRM infrastructure and affiliate platform, we turn fan interest into sales and one-time buyers into repeat customers.
Digital Marketing
Townsend connects your store with Facebook, Instagram, Google shopping, YouTube Merch Shelf and CRM platforms, expanding reach and converting fans across every channel.
Analytics & Reports
Real-time backend access to sales, stock and performance data. Custom reporting gives you the insights to stay in control and maximise every release.

Purpose Built Platform
Our D2C platform was built specifically for music retail - not adapted from generic ecommerce platforms. Pre-orders, music & merch bundles, exclusive variants, campaign countdowns and chart-eligible configurations are native features, not bolt-ons. That’s over 15 years of music retail expertise built into every feature.
Easy Setup, Full Service
From store setup to fan engagement, logistics to marketing, finance to customer service - our team handles it all. Artists and labels get enterprise-level D2C capability without building their own infrastructure or hiring specialist staff.
Chart Eligible Countries
We are chart eligible for physical and digital releases in:the UK, USA, Canada, Germany, Austria, Netherlands, Ireland, Australia, New Zealand, Belgium, Italy, Spain, and Switzerland. And for physical only in France, Sweden, Denmark, Finland and Poland.
E-commerce & Email Marketing
Our in-house marketing team builds tailored e-commerce strategies around each release. Combined with our CRM infrastructure and affiliate platform, we turn fan interest into sales and one-time buyers into repeat customers.
Digital Marketing
Townsend connects your store with Facebook, Instagram, Google shopping, YouTube Merch Shelf and CRM platforms, expanding reach and converting fans across every channel.
Analytics & Reports
Real-time backend access to sales, stock and performance data. Custom reporting gives you the insights to stay in control and maximise every release.

Start now.

If you’re a artist, label or rightsholder, our team can help shape your D2C strategy. Tell us what you’re working on and we’ll show you how Townsend can support it.

Get in contact